Every day, companies are faced with more and more evidence presenting how changes in marketing should be done. Businesses are moving away from the more traditional methods and putting more focus into digital - for Zimpli Kids, it was putting considerable resource into YouTube!
YouTube is by a massive margin, the most visited website by children worldwide and has played a major role in getting Zimpli Kids into the fantastic position we are in today! In just over three years our products Gelli Baff, Slime Baff, Slime Blaster and SnoBalls have clocked up over 6 BILLION views on YouTube from independent reviewers worldwide. We are currently averaging over 5.3 million new views EVERY DAY, that’s 63 new views EVERY SECOND of EVERY DAY
Our YouTube exposure has given us superb brand awareness worldwide, with well over 1,000 independent YouTubers from the UK, North & South America, Australia, Europe and Asia sharing our products on their channels. This has created demand for our range throughout the world, resulting in great sell through results at retail.
YouTube is by a massive margin, the most visited website by children worldwide and has played a major role in getting Zimpli Kids into the fantastic position we are in today! In just over three years our products Gelli Baff, Slime Baff, Slime Blaster and SnoBalls have clocked up over 6 BILLION views on YouTube from independent reviewers worldwide. We are currently averaging over 5.3 million new views EVERY DAY, that’s 63 new views EVERY SECOND of EVERY DAY
Our YouTube exposure has given us superb brand awareness worldwide, with well over 1,000 independent YouTubers from the UK, North & South America, Australia, Europe and Asia sharing our products on their channels. This has created demand for our range throughout the world, resulting in great sell through results at retail.
Click here to check out the results
Turn water into thick goo! Gelli Baff is a totally unique, fun, bath time product that lets you turn water into goo and back again! By adding Gelli Baff powder to water, you create a thick colourful goo. Add a ‘dissolver’ powder, to turn the goo back to water! Press play on the TVC to see the product in action! |
Turn water into gooey Slime! Slime Baff turns your bath water into a gooey, oozy bath of slime. By just adding more water, the slime can be diluted into coloured water that can be safely drained away. Press play on the TVC to see the product in action! |
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Just add water to create SnoBalls! SnoBall Battle Pack transforms a once seasonal experience into something that can be enjoyed all year round - even in summer!! Add the SnoBall powder to water, watch it turn into realistic snow that you can mould to create your very own Snowballs. |
Magically Mix and Make goo with the NEW Gelli Factory! Enhance your Gelli experience by adding water and Gelli powder into the Gelli Factory. Give it a mix to create your Gelli, and dispense the gooey stuff into your cups! |