Every day, companies are faced with more and more evidence presenting how changes in marketing should be done. Businesses are moving away from the more traditional methods and putting more focus into digital - for Zimpli Kids, it was putting considerable resource into YouTube!
Youtube is by a massive margin, the most visited website by children worldwide and has played a major role in getting Zimpli Kids into the fantastic position we are in today! Our most popular products Gelli Baff and Slime Baff have clocked up over 4 BILLION views on YouTube from independent reviewers worldwide in just 2 years. We are currently averaging over 5.4 million new views EVERY DAY, that’s 64 new views EVERY second!
The YouTube exposure has allowed us to build brand awareness worldwide, with YouTubers from the UK, North & South America, Australia, Europe and Asia sharing our products on their channels, creating demand for the range throughout the world with great sell through results at retail.
Youtube is by a massive margin, the most visited website by children worldwide and has played a major role in getting Zimpli Kids into the fantastic position we are in today! Our most popular products Gelli Baff and Slime Baff have clocked up over 4 BILLION views on YouTube from independent reviewers worldwide in just 2 years. We are currently averaging over 5.4 million new views EVERY DAY, that’s 64 new views EVERY second!
The YouTube exposure has allowed us to build brand awareness worldwide, with YouTubers from the UK, North & South America, Australia, Europe and Asia sharing our products on their channels, creating demand for the range throughout the world with great sell through results at retail.
Click here to check out the results
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NEW! Slime Blaster
The Slime Blaster NEW! Outdoor Range is another fantastic addition to your water fight arsenal. Forget soaking your friends in water, it's time to blast them with Slime! Simply add our magical pre-measured Slime Powder to the water tank, shake to create the Slime and get ready to fire! Each Slime Blaster comes with 12 x slime blaster sachets giving 200+ slime shots! |
SnoBall Battle Pack
The brand new SnoBall Battle Pack not only provides endless outdoor fun for children worldwide, it transforms a once seasonal experience into something that can be enjoyed all year round - even in summer!! Add the SnoBall powder to water, watch it turn into realistic snow that you can mould to create your very own Snowballs. Each box makes 60+ Snow balls! |
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Turn bath time into fun time! • Non irritant • 100% safe on skin • Non staining • Manufactured in the UK |
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Turn water into gooey Slime! • Just add more water to dilute & drain • Non toxic & environmentally friendly • Non irritant and 100% safe on skin • Non staining • Manufactured in the UK |
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Gelli Baff is a totally unique, fun, bath time product that lets you turn water into goo and back again! By adding Gelli Baff powder to water, you create a thick colourful goo. Add a second ‘dissolver’ powder, to turn the goo back to water!
With proven success in the UK, US, Australia and Germany, this superb award winning product goes from strength to strength, selling more than 10 million units worldwide to date! Press play below for the current TVC |
Slime Baff turns your bath water into a gooey, oozy bath of slime. By just adding
more water, the slime can be diluted into coloured water that can be safely drained away. Slime is trending massively worldwide which has pushed our sales and YouTube campaign to new heights with over 2 BILLION views on Slime Baff alone in just over 2 years! Press play below for the current TVC |
